Released on: October 20, 2008, 8:02 am

Press Release Author: Rob Hughes

Industry: Marketing

Press Release Summary: Forever Friends 21st Birthday Party
Hallmark Cards has marked 21 years of its leading Forever Friends (also known as the
very cute bears) brand with a special birthday party for staff and a PR
campaign unveiling the formula for the perfect friendship.

Press Release Body: Guests of honour at the event at Hallmark's head office in
Bradford were a number of employees who have worked for the company for a massive 21
years. The party also showcased Forever Friends artwork through the ages, displaying
the changing faces and designs of the popular teddy bear. The celebrations helped raise GBP681 for Hallmark's
nominated charity Help for Heroes.

Forever Friends' very own Friendship Expert, Jennifer Dixon, commented: "This
birthday party was a great occasion to celebrate 21 years of what is one of the UK's
most popular and long standing characters. We thought it was extremely fitting that
our 21 year colleagues should be made guests of honour at the event - after all they
have seen the Forever Friends bear right through the ages."

Hallmark began its 21 years of Forever Friends birthday celebrations with the launch
of a new dedicated website, (www.foreverfriends.co.uk) and a major PR campaign. The
media relations campaign, which was carried out by Hallmark's retained agency Lucre,
targeted national consumer print, broadcast and online media with the perfect
friendship formula which was developed following research into the nation's attitude
to friendship. The campaign also included expert comment from friendship expert,
Jenni Trent Hughes.

For more information about Forever Friends or to send an ecards visit http://www.foreverfriends.co.uk.
The new website proves it as it provides Forever Friends enthusiasts with everything
they need to know about the loveable teddy bear, plus gift ideas, free mobile downloads, free e cards, free
wallpapers, fun and games and the chance to enter unique competitions.


Press enquiries:
For more press information or images, please contact Louise, Tori or Gabby at Lucre
T: 0113 243 1117 or email gaby@lucrecommunications.com;
tori@lucrecommunications.com; louise@lucrecommunications.com

Notes to Editor:
Hallmark
Established in the UK in 1958, Hallmark Cards is the UK's leading greeting card
publisher. As well as greeting cards, Hallmark also produces related products such
as wrapping paper, gift bags, social stationery, and gift products.

Jenni Trent Hughes
Jenni Trent Hughes is a life coach, relationships expert and agony aunt well known
for her television appearances and writing.


Web Site: http://www.foreverfriends.co.uk

Contact Details: Hallmark Cards PLC
Bradford
BD9 6SD

0113 243 1117